Win Rate
Win rate is the share of the quotes you send that turn into jobs. A very high win rate often signals prices that are too low. It rarely proves you sell well.
What it means
Divide jobs won by quotes sent over the same period. The result is your win rate. Track it on its own. It tells you which of two very different problems you have.
A very high win rate means most people say yes. It usually means your price is lower than the market would bear, since almost anyone accepts a bargain. A very low win rate at a price you believe is fair points elsewhere. Look at the quote document itself, or at how you followed up the job. The number on the page is not the cause.
You sent 20 quotes last quarter and won 16 of them. That is an 80% win rate. It deserves a second look at your prices. A rate that high on real jobs usually means you left money on the table.
Treating a high win rate as pure good news. It is often the clearest sign that your price is too low.
See also
Where this shows up
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- guide How to price a job so the number holds up The quote works only if its number works. Start with the price, then write it up.
- tool Free Quote & Estimate Generator Fill in your business and client details. Add line items, mark any as optional, and set a deposit. A clean quote builds as you type. Turn it into an invoice with one click.
- tool Quote & invoice terms builder Tick the clauses that fit the job and fill in your numbers once. You get a plain-English terms block. Copy it, print it, or send it into the quote generator.