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Templates

Quote follow-up scripts, from “just sent it” to a decision

Six messages for the space between sending a quote and hearing back — a delivery check, a week-later nudge, and scripts for the outcomes nobody enjoys writing, like losing the job or turning one down.

A quote sent into silence is one of the most common ways good work slips away — not because the client said no, but because nobody followed up and the moment passed. The fix isn’t being pushier, it’s following up on a schedule with wording that gives the client an easy way to respond either way.

These six scripts cover the whole arc: the quote itself, a delivery check a few days later, a week-later nudge, and three scripts for outcomes that don’t come up in most template lists — losing the job to a cheaper bid, asking for a deposit once you’ve won it, and declining a job politely when it isn’t the right fit. Fill in your details once at the top of this page and every script updates to match.

Scripts

Script 01 · Quote sent

Email

Subject: Your quote from [Your business]

Hi [Client name], Thanks for the chance to quote this one — attached is the full breakdown for [Amount], valid through [quote expiry date]. Take a look and let me know if anything needs adjusting. Happy to answer any questions, [Your name]

Why it works Naming an expiry date up front protects your pricing and gives you a natural, already-agreed reason to follow up later.

Script 02 · 3 days after sending

Email

Subject: Just checking you got the quote

Hi [Client name], Wanted to make sure the quote I sent for [Amount] made it through okay — sometimes these land in a spam folder. No pressure, just let me know if you have any questions or want to talk through the numbers. [Your name]

Why it works Framing the follow-up as a delivery check, not a sales push, gives a busy client an easy, low-stakes reason to reply.

Script 03 · A week later

Email

Subject: Still interested in getting this done?

Hi [Client name], Following up on the quote for [Amount] — still keen to get this sorted, or has the timing changed on your end? Either’s fine, I’d just like to know so I can plan around it. [Your name]

Why it works Offering an easy exit (“either’s fine”) makes it safe for a client to say “not right now” instead of going quiet, which is more useful to you than silence.

Script 04 · They went with someone cheaper

Email

Subject: No worries — appreciate you letting me know

Hi [Client name], Thanks for letting me know, and no hard feelings — I hope it works out well. If anything changes or you need something else down the line, I’d love the chance to help. All the best, [Your name]

Why it works A gracious, brief reply keeps the door open for future work and referrals — clients remember who was decent about losing a job.

Script 05 · Deposit before starting

Email

Subject: Getting [Invoice #] scheduled — deposit due

Hi [Client name], Great news — I’ve got you booked in. To lock in the date, I ask for a deposit of [Amount]; here’s invoice [Invoice #] for that amount, due [Due date]. Once it’s through, I’ll confirm the schedule. Looking forward to it, [Your name]

Why it works Tying the deposit directly to “locking in the date” reframes it as a scheduling step, not an extra hoop to jump through.

Script 06 · Declining a job politely

Email

Subject: Not the right fit this time — but thank you

Hi [Client name], Thanks for thinking of [Your business] for this one. After looking it over, I don’t think I’m the right fit for this particular job — [reason, if useful to share]. I’d be glad to help with future work if the fit’s different. All the best, [Your name]

Why it works A specific, brief reason — even one line — reads as honest rather than evasive, and keeps the relationship intact for the next ask.

Questions

How long should a quote stay valid?
Two to four weeks is standard for most trades — long enough that a client doesn’t feel rushed, short enough that a materials-price swing doesn’t leave you honoring a stale number.
Is it okay to follow up more than once on a quote?
Yes — two or three follow-ups spaced a week or so apart is normal and expected, not pushy. Going quiet after one email is far more likely to lose you the job than a polite check-in.
What if a client wants to negotiate the price?
Hold the number and offer to adjust scope instead — fewer line items or a longer timeline keeps your rate intact while still giving a price-sensitive client a real option.

Want this sent for you, on schedule?

These scripts work by hand — plenty of people run them from a calendar reminder. BizBinder sends the right one automatically: reminders, follow-ups, and price updates go out on schedule without you opening your email to write one.

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