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Cash Flow

The short answer

Cash flow is the timing of money moving in and out of your business. It shows what is in the bank on a given day. A profitable month can still have poor cash flow if payments are late.

What it means

You can be fully booked, invoicing plenty and profitable on paper. You can still lack the cash to buy materials for next week's job. The money for the last three jobs is still in unpaid invoices. That gap between earned and in the account is the whole cash flow problem.

Deposits, shorter payment terms and progress invoicing on bigger jobs all narrow that gap. They bring money to you closer to when the work happens. Without them, you pay for weeks of labour and materials yourself while you wait on one invoice at the end.

For example

You quoted and started three jobs worth $9,000 combined this month. On paper, that is a great month. But two of those clients are on Net 30 and have not paid yet. The cash in your account this week is $1,200. That is a cash flow gap. It is not a lack of profit.

The mistake to avoid

Judging the business by invoices sent instead of money received. A struggling month can look fine until a bill comes due.

See also

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