Lead Source
A lead source is where an enquiry came from. Examples are a listing, an ad, a referral, or a neighbour who saw your van. Record it on every enquiry to see which source is worth its cost.
What it means
Most owners can list what they spend on each source. Few can say how many jobs each source brings in. A lead source is the honest answer to "where did this one come from". Ask it on every new enquiry and record the answer. Do not guess once a year.
The value is in the comparison. Once you know the source of each won job, you can weigh its cost against what it paid. See cost per job won for the number that comparison gives you.
Of your last 20 jobs, a neighbour or past client sent 11 of them. A directory listing sent 6. A paid ad sent 3. You only know this split because you asked each client where they heard about you.
Assuming your biggest spend brings in the most work. Ask each new enquiry where they heard about you.
See also
Where this shows up
Want this in one place?
BizBinder keeps quotes, jobs, invoices, and follow-ups in one binder.
You are on the list.
A person reads every request. You will hear from us within one business day.
- 01 A person reads your note — not a queue.
- 02 You get an invite as spots open.
- 03 Your admin starts filing itself.
The free library is open while you wait. Nothing in it needs an account.
- guide Responding to a new inquiry Everything else in this stage assumes this reply is right.
- tool Minimum job price & travel-time calculator Count the drive, the setup, and the paperwork. The tool shows what a small job must bill to hit your rate. It also shows if your planned quote is above or below that.
- tool Lead source check Enter what each source of enquiries won, cost, and took. The tool shows the win rate, the revenue, and the cost per won job for each source. It ranks them from cheapest to most expensive.