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Templates

Getting found scripts, for people who have not hired you yet

Six messages for people who have not called you yet. Ask a new enquiry where they found you. Write an about paragraph for a listing. Set up a standing swap with a related trade. Make an offer to a local business or letting agent. Ask a client to show a finished job. Write to the neighbours of a job you are on this week. Fill in your details once at the top of this page, and every script below updates.

The other template packs on this site all assume someone has already contacted you. These six are for the stretch before that. They help you get found in the first place. They also help you find out afterward what worked.

Fill in your details once at the top of this page, and every script below updates to match. None of these carries a referral or review ask. Those live in the after-the-job pack. A short-notice availability note lives in the quiet-season pack.

Scripts

Script 01 · Asking a new enquiry where they found you

Text

Hi [Client name], thanks for getting in touch — quick one before I put a price together: where did you hear about [Your business]? Helps me know what's actually working.

Why it works One line added to a reply you are already sending costs nothing. It is the only way to find out which source works. The loudest source may not be the one that works.

Script 02 · The "about" paragraph for a listing or profile

Public reply

[Your business], run by [Your name], covers [trade or service] across [area]. [Number] years doing this kind of work, [licence, insurance, or certification line if it applies]. [One line on what sets the work apart — turnaround, tidiness, a guarantee]. Get in touch for a price: [phone or email].

Why it works Write this paragraph once and paste it into every listing or profile. It says the same true things about the business everywhere. You avoid a different half-finished version on each one.

Script 03 · A standing swap arrangement with a related trade

Email

Subject: Sending work each other’s way

Hi [trade name], it's [Your name] at [Your business]. I get asked for [their trade] work now and then, and I'd guess the same happens to you the other way. Want to send jobs each other's way when they come up? No fee or cut either way — you price and invoice your own work, I price and invoice mine, we just pass on a name. If that works for you, I'll send the next one over.

Why it works Say up front that no fee changes hands on either side. That keeps a referral arrangement from turning into a pricing argument later.

Script 04 · An offer to be the go-to trade for a local business or letting agent

Email

Subject: A standing arrangement for your [trade] work

Hi [contact name], I'm [Your name] at [Your business]. I look after [trade] work for a few [landlords or businesses] nearby, and wanted to see if a standing arrangement would help: whenever [the kind of issue] comes up, you call me directly and I get it sorted, usually within [timeframe]. [Rate or callout terms, if you have them set]. Happy to start with one job and see how it goes before agreeing to anything ongoing.

Why it works Name a specific response time and start with one job. Do not ask for an open-ended commitment. A business or agent then has an easy way to say yes to trying it.

Script 05 · Asking a client for permission to photograph a finished job

Text

Hi [Client name], really pleased with how [the job] came out — would you mind if I took a couple of photos to show other clients what this kind of work looks like? Happy to leave out anything that shows [address, faces, or other personal details].

Why it works Ask before the camera comes out, and say what you will leave out. A finished job you are proud of then does not leave a client feeling exposed.

Script 06 · A note to the neighbours of a job you are working on this week

Public reply

Hi, I'm [Your name] from [Your business] — working at [address] this week on [brief description of the work]. Wanted to give you a heads up about [noise, parking, or access] between [days/times]. If you ever need [trade] work done yourself, here's how to reach me: [phone or email].

Why it works A note that explains the disruption first and mentions the business second reads as considerate, not as a flyer. That is why neighbours tend to keep it.

Questions

Why ask where an enquiry came from, rather than just tracking ad clicks?
Many sources that bring in work never produce a click to track. Examples are a neighbour’s recommendation, a van seen on the street, and a name passed on by another trade. Asking directly is the only way to count those alongside anything paid.
Should the trade-swap arrangement involve a referral fee?
That is your call. The script above assumes no fee. A fee turns a simple swap into something both sides must invoice and chase. If you do want a fee, agree the amount and who pays whom before the first job moves, not after.
Do I need permission to photograph a finished job?
Ask anyway, even where you are not legally required to. Tell the client what you will leave out. A client who is asked first is far less likely to mind the photo going up. A client who finds it by accident may mind.
Do these messages send automatically?
No. BizBinder does not track where an enquiry came from, and it does not send any of these on your behalf. It does keep your enquiries on one Requests list. You log them yourself, or they arrive by form or email.

Want every enquiry landing in one place, whatever brought it in?

You still write and send every message on this page. BizBinder does not track lead sources or send any of this for you. It does keep your enquiries on one Requests list. You log them, or they arrive by form or email. A name texted from a van or scrawled on a card then does not get lost before you follow up.