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Staying organized

Profit vs. Revenue

The short answer

Revenue is everything you billed, before any costs. Profit is what is left after materials, overhead, and every other cost. A busy year with high revenue can still leave thin profit if costs crept up.

What it means

The two numbers are easy to mix up, because both can sound good in one sentence. "$80,000 this year" means something very different for revenue and for profit. Revenue is the top-line total of every invoice paid. Profit is what you keep after materials, fuel, insurance, tools and every other cost of running the business.

Watching revenue alone can hide a business that works harder for less. You take on more jobs at thinner margins to hit the same revenue number. Overhead quietly eats a bigger share. Profit tells you whether a busier year was a better one.

For example

You billed $85,000 in revenue this year, up from $70,000 last year. That sounds like growth. But materials and fuel costs rose too. Profit only moved from $22,000 to $23,000. You worked a lot harder for barely more take-home pay.

The mistake to avoid

Celebrating higher revenue without checking whether profit moved. A bigger top line can hide costs that grew just as fast.

See also

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