Skip to content
BizBinder
Early access open Get early access

Templates

Review reply scripts, for a review that is already live

Six replies for a review that is already posted. Cover a fair criticism, a review with wrong facts, a one-star with no text, and a private follow-up. Add a review from someone you never worked for, and a good review. Fill in your details once at the top of this page, and every script below updates.

A review reply isn’t private the way an email is. The next person to read it is usually a future client checking your page before they call. Get the tone right the first time.

These six scripts cover six cases. You accept a fair criticism. A review gets a fact wrong. A one-star rating has no text. A private message moves the real detail off the public thread. A review comes from someone who was never a client. A good review arrives, and most future readers see that one. Fill in your name and business once at the top of this page, and every script below updates to match.

Post the public reply once, and keep it short. If a client is owed a fix, a credit, or a refund, work that out in private. The complaints and refunds scripts cover that conversation. A review reply is the wrong place to negotiate one.

Scripts

Script 01 · Replying to a fair criticism you accept

Public reply

Thanks for the honest feedback, [Client name]. You’re right about [what went wrong], and I’m sorry it wasn’t right the first time. I’ve [what’s changed since], and I’d like the chance to put this one right too — please get in touch directly at [contact] so I can sort it. [Your name], [Your business]

Why it works Naming the mistake plainly, in public, reads as a business that owns a fault. The next reader sees how you handle a problem, as well as seeing that one happened.

Script 02 · Replying to a review that has the facts wrong

Public reply

Thanks for writing, [Client name]. I want to check one detail here — our records show [the actual fact], not [what the review states]. I’d rather sort this out directly than go back and forth here — please get in touch at [contact] so we can compare notes. [Your name], [Your business]

Why it works Correcting one fact calmly, and asking to continue in private, reads as confidence to the next person reading it. It does not read as an argument.

Script 03 · Replying to a one-star rating with no text

Public reply

Hi [Client name], I’d like to understand what went wrong so I can put it right — a rating on its own doesn’t give me much to work with. Please get in touch at [contact], or add a line here about what happened. [Your name], [Your business]

Why it works Asking for the missing detail, in public, shows the next reader that every rating gets a real reply. It is also the only way an unexplained one-star can get fixed.

Script 04 · Private follow-up that moves it off the public thread

Email

Subject: Following up on your review

Hi [Client name], I saw your review and wanted to follow up directly instead of going back and forth in public. Could you tell me more about what happened, so I can look at putting it right? [Your name]

Why it works A private message gets the real detail without turning the public thread into a negotiation. The public reply and the private fix are two separate jobs.

Script 05 · Replying to a review left by someone you never worked for

Public reply

Hi, thanks for the comment. I’ve checked our job records and can’t find a booking under this name or address — if this review was meant for a different business, I’d be glad to help clear up the mix-up. If I’ve got this wrong, please get in touch directly. [Your name], [Your business]

Why it works State plainly that no record exists, without accusation. The next reader gets a fact to check, not a public argument.

Script 06 · Replying to a good review

Public reply

Thank you, [Client name] — really glad [what you did] worked out well. It was a pleasure to help, and I hope to work with you again. [Your name], [Your business]

Why it works A good review gets read far more often than a bad one. A short, genuine reply here is what most future clients see.

Questions

Should I ever delete or hide a bad review?
You can’t delete a genuine review yourself. Paying or discounting to get one changed breaks the same rules that cover a review ask. The only removal route is to flag a review that breaks the platform’s own rules. One example is a review from someone who was never a client.
How fast should I reply to a bad review?
Within a day or two, while it’s still near the top of your page. A reply that turns up weeks later reads as an afterthought, even when the wording is right.
What if the reviewer keeps arguing in public?
Reply once, plainly, and move the detail to a private message. A public back-and-forth reads worse to the next visitor than the original review did.

Want the job record on hand before you reply?

You still write and post these replies yourself. BizBinder doesn’t monitor, post, or track reviews for you. What it does keep is the job itself: the date, the invoice, the job description, and its dated notes. When a review questions the work, you have the real record in front of you. You do not need to rely on memory.